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These products have the potential of being positioned as cash cows in the future owing to the industry growth prospects. The industry dynamics are also supportive of the growth as the industry is in the phase of development as well. Products or Business Units which have a high market share and also have the potential to grow in the future are positioned as Stars. Star These are the products which are in high growth markets with a high market share. These are the business units or products that bring in the maximum revenue for the company and in return require very low investment to sustain their profitability. Business units or Products which have a high market share in an industry that is not expected to see any significant growth in the future are considered as Cash Cows.

Cash Cows These are the products which are in low growth markets with high market share. These business units or products are cash traps and therefore are not seen as a useful source of earning.

Management needs to be highly cautious with their investment strategy in these business units or products as it might not yield any benefit or profit for the organization. These classifications are based on the growth rate of the industry and the market share of the respective businesses which are relative to the largest competitor present, for that reason, BCG Matrix is also called as Growth-Share Matrix Dogs These are the products with low growth or market share Products which has low growth or market share and have limited chances of showing any growth are referred to as Dogs. HEART OF CODES (HTTP://HEARTOFCODES.COM/) Home () All About Marketing () Brand Analysis () Blog () CryptoGuide () About () Contact Us () Privacy Policy () Disclaimer () Blog Live your life the way you want with Troo Troo Learn More + BCG Matrix of Apple | BCG Matrix Analysis of Apple  J heartofcodes ()  Leave a comment () BCG MATRIX OF APPLE BCG growth-share matrix classifies different business units or products into 4 different categories like Dogs, Stars, Cash Cows and Question Mark.